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Takeaways A gala dinner show brings cuisine and entertainment together into a single experience, with courses, music, performances and lighting coordinated around a precise [...]

Takeaways Permitted hours and sound levels directly shape the structure of the show. In Dubai the music has to respect defined time windows, especially [...]

Takeaways A corporate DJ has to read the room and keep adjusting the energy. In a club, almost everyone shares the same goal, which [...]

Takeaways The variable that most affects the cost of an event is the time of year: in the months between May and September, strong [...]

Takeaways A private event follows the same organizational method as a corporate one, because objectives, planning, vendor coordination and managing the run of show [...]

Takeaways For the launch of the Very Sexy collection at Palazzo Colonna, Mikevents designed a musical direction built to move with every stage of [...]

Takeaways The marketing brief comes before any operational choice: goals, core message, tone of voice, budget and timing all need to be set before [...]

Takeaways A musician’s skill shows even when they are not playing: reading the room, handling the breaks and taking the unexpected in stride all [...]

Takeaways Hard Rock has entrusted Mikevents with the musical direction of the opening, choosing a production built to turn the brand’s identity into an [...]